Political marketing in the United States
Resource Information
The work Political marketing in the United States represents a distinct intellectual or artistic creation found in Colby College Libraries. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
Political marketing in the United States
Resource Information
The work Political marketing in the United States represents a distinct intellectual or artistic creation found in Colby College Libraries. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- Political marketing in the United States
- Statement of responsibility
- edited by Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove
- Language
- eng
- Summary
- "Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Provide empirical examples as well as useful theoretical frameworks Include discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections"--
- Assigning source
- Provided by publisher
- Cataloging source
- DLC
- Illustrations
- illustrations
- Index
- no index present
- Literary form
- non fiction
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.colby.edu/resource/YP4Kiha02W0/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.colby.edu/resource/YP4Kiha02W0/">Political marketing in the United States</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.colby.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.colby.edu/">Colby College Libraries</a></span></span></span></span></div>
