The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power

The Resource The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power
Label
The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power
Title remainder
how retailers track your shopping, strip your privacy, and define your power
Statement of responsibility
Joseph Turow
Title variation
How retailers track your shopping, strip your privacy, and define your power
Creator
Author
Subject
Language
eng
Summary
"By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants-- including Macy's, Target, and Walmart-- is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations."--
Assigning source
Amazon
Cataloging source
TOH
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Target audience
specialized

Context

Context of The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power

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