Coverart for item
The Resource When ads work : new proof that advertising triggers sales, John Philip Jones

When ads work : new proof that advertising triggers sales, John Philip Jones

Label
When ads work : new proof that advertising triggers sales
Title
When ads work
Title remainder
new proof that advertising triggers sales
Statement of responsibility
John Philip Jones
Creator
Subject
Genre
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Jones, John Philip
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising
  • Sales promotion
Label
When ads work : new proof that advertising triggers sales, John Philip Jones
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The single-source breakthrough -- The short-term effect of advertising: passing through the gate -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term effect -- Keeping the brand in the window -- An interlude: successful advertising campaigns -- Advertising that works: the alpha one brands -- Advertising that stops working: the alpha two brands -- Advertising that works in some cases: the beta brands -- Advertising that does not work: the gamma brands -- Penetration and purchase frequency -- From insight to action -- Appendixes. Stability-- and volatility ; The history of single-source research: the first steps ; The history of single-source research: chasing hares ; The calculation of advertising intensity ; The leading 142 brands in the product categories covered in this research
Control code
64486281
Dimensions
24 cm
Edition
Second edition
Extent
xix, 209 pages
Isbn
9780765617385
Lccn
2006005852
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
9780765617385
Other physical details
illustrations
System control number
(OCoLC)64486281
Label
When ads work : new proof that advertising triggers sales, John Philip Jones
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The single-source breakthrough -- The short-term effect of advertising: passing through the gate -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term effect -- Keeping the brand in the window -- An interlude: successful advertising campaigns -- Advertising that works: the alpha one brands -- Advertising that stops working: the alpha two brands -- Advertising that works in some cases: the beta brands -- Advertising that does not work: the gamma brands -- Penetration and purchase frequency -- From insight to action -- Appendixes. Stability-- and volatility ; The history of single-source research: the first steps ; The history of single-source research: chasing hares ; The calculation of advertising intensity ; The leading 142 brands in the product categories covered in this research
Control code
64486281
Dimensions
24 cm
Edition
Second edition
Extent
xix, 209 pages
Isbn
9780765617385
Lccn
2006005852
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
9780765617385
Other physical details
illustrations
System control number
(OCoLC)64486281

Library Locations

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