The Resource When ads work : new proof that advertising triggers sales, John Philip Jones
When ads work : new proof that advertising triggers sales, John Philip Jones
Resource Information
The item When ads work : new proof that advertising triggers sales, John Philip Jones represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Colby College Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item When ads work : new proof that advertising triggers sales, John Philip Jones represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Colby College Libraries.
This item is available to borrow from 1 library branch.
- Language
- eng
- Edition
- Second edition
- Extent
- xix, 209 pages
- Contents
-
- The single-source breakthrough
- The short-term effect of advertising: passing through the gate
- The rapid spread of pure single-source research
- How a short-term effect can turn into a medium-term effect
- Keeping the brand in the window
- An interlude: successful advertising campaigns
- Advertising that works: the alpha one brands
- Advertising that stops working: the alpha two brands
- Advertising that works in some cases: the beta brands
- Advertising that does not work: the gamma brands
- Penetration and purchase frequency
- From insight to action
- Appendixes. Stability-- and volatility ; The history of single-source research: the first steps ; The history of single-source research: chasing hares ; The calculation of advertising intensity ; The leading 142 brands in the product categories covered in this research
- Isbn
- 9780765617385
- Label
- When ads work : new proof that advertising triggers sales
- Title
- When ads work
- Title remainder
- new proof that advertising triggers sales
- Statement of responsibility
- John Philip Jones
- Language
- eng
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Jones, John Philip
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Advertising
- Sales promotion
- Label
- When ads work : new proof that advertising triggers sales, John Philip Jones
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- The single-source breakthrough -- The short-term effect of advertising: passing through the gate -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term effect -- Keeping the brand in the window -- An interlude: successful advertising campaigns -- Advertising that works: the alpha one brands -- Advertising that stops working: the alpha two brands -- Advertising that works in some cases: the beta brands -- Advertising that does not work: the gamma brands -- Penetration and purchase frequency -- From insight to action -- Appendixes. Stability-- and volatility ; The history of single-source research: the first steps ; The history of single-source research: chasing hares ; The calculation of advertising intensity ; The leading 142 brands in the product categories covered in this research
- Control code
- 64486281
- Dimensions
- 24 cm
- Edition
- Second edition
- Extent
- xix, 209 pages
- Isbn
- 9780765617385
- Lccn
- 2006005852
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other control number
- 9780765617385
- Other physical details
- illustrations
- System control number
- (OCoLC)64486281
- Label
- When ads work : new proof that advertising triggers sales, John Philip Jones
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- The single-source breakthrough -- The short-term effect of advertising: passing through the gate -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term effect -- Keeping the brand in the window -- An interlude: successful advertising campaigns -- Advertising that works: the alpha one brands -- Advertising that stops working: the alpha two brands -- Advertising that works in some cases: the beta brands -- Advertising that does not work: the gamma brands -- Penetration and purchase frequency -- From insight to action -- Appendixes. Stability-- and volatility ; The history of single-source research: the first steps ; The history of single-source research: chasing hares ; The calculation of advertising intensity ; The leading 142 brands in the product categories covered in this research
- Control code
- 64486281
- Dimensions
- 24 cm
- Edition
- Second edition
- Extent
- xix, 209 pages
- Isbn
- 9780765617385
- Lccn
- 2006005852
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other control number
- 9780765617385
- Other physical details
- illustrations
- System control number
- (OCoLC)64486281
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.colby.edu/portal/When-ads-work--new-proof-that-advertising/2rn_3SiTUbc/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.colby.edu/portal/When-ads-work--new-proof-that-advertising/2rn_3SiTUbc/">When ads work : new proof that advertising triggers sales, John Philip Jones</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.colby.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.colby.edu/">Colby College Libraries</a></span></span></span></span></div>
