The Resource The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power, Joseph Turow
The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power, Joseph Turow
Resource Information
The item The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power, Joseph Turow represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Colby College Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power, Joseph Turow represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Colby College Libraries.
This item is available to borrow from 1 library branch.
- Summary
- "By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants-- including Macy's, Target, and Walmart-- is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations."--
- Language
- eng
- Extent
- 331 pages
- Contents
-
- A frog slowly boiled
- The discriminating merchant
- Toward the data-powered aisle
- Hunting the mobile shopper
- Loyalty as bait
- Personalizing the aisles
- What now?
- Isbn
- 9780300212198
- Label
- The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power
- Title
- The aisles have eyes
- Title remainder
- how retailers track your shopping, strip your privacy, and define your power
- Statement of responsibility
- Joseph Turow
- Title variation
- How retailers track your shopping, strip your privacy, and define your power
- Subject
-
- BUSINESS & ECONOMICS -- Industries | Retailing
- Business / Economics / Finance
- Cloth or Hardcover
- Consumer Behavior -- General
- Consumer behavior
- Consumer behavior
- Consumer behavior
- Consumer profiling
- Consumer profiling
- Consumer profiling
- Customer services -- Technological innovations
- 05.20 communication and society
- Customer services -- Technological innovations
- Einzelhandel
- Industries -- Retailing
- Marketing -- Technological innovations
- Marketing -- Technological innovations
- Marketing -- Technological innovations
- Privacy & Surveillance
- Supermarkt
- TECHNOLOGY & ENGINEERING -- Mobile & Wireless Communications
- Verbraucherforschung
- Verbraucherverhalten
- Customer services -- Technological innovations
- BUSINESS & ECONOMICS -- Advertising & Promotion
- BUSINESS & ECONOMICS -- Business Ethics
- BUSINESS & ECONOMICS -- Consumer Behavior
- Language
- eng
- Summary
- "By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants-- including Macy's, Target, and Walmart-- is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations."--
- Assigning source
- Amazon
- Cataloging source
- TOH
- http://library.link/vocab/creatorName
- Turow, Joseph,
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Consumer profiling
- Consumer behavior
- Marketing
- Customer services
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- TECHNOLOGY & ENGINEERING
- Consumer behavior
- Consumer profiling
- Customer services
- Marketing
- Verbraucherforschung
- Einzelhandel
- Supermarkt
- Verbraucherverhalten
- 05.20 communication and society
- Cloth or Hardcover
- Business / Economics / Finance
- Consumer Behavior
- Privacy & Surveillance
- Industries
- Target audience
- specialized
- Label
- The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power, Joseph Turow
- Bibliography note
- Includes bibliographical references (pages 277-314) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- A frog slowly boiled -- The discriminating merchant -- Toward the data-powered aisle -- Hunting the mobile shopper -- Loyalty as bait -- Personalizing the aisles -- What now?
- Control code
- 959871776
- Dimensions
- 24 cm
- Extent
- 331 pages
- Isbn
- 9780300212198
- Lccn
- 2016947155
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Specific material designation
- regular print
- System control number
- (OCoLC)959871776
- Label
- The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power, Joseph Turow
- Bibliography note
- Includes bibliographical references (pages 277-314) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- A frog slowly boiled -- The discriminating merchant -- Toward the data-powered aisle -- Hunting the mobile shopper -- Loyalty as bait -- Personalizing the aisles -- What now?
- Control code
- 959871776
- Dimensions
- 24 cm
- Extent
- 331 pages
- Isbn
- 9780300212198
- Lccn
- 2016947155
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Specific material designation
- regular print
- System control number
- (OCoLC)959871776
Subject
- BUSINESS & ECONOMICS -- Industries | Retailing
- Business / Economics / Finance
- Cloth or Hardcover
- Consumer Behavior -- General
- Consumer behavior
- Consumer behavior
- Consumer behavior
- Consumer profiling
- Consumer profiling
- Consumer profiling
- Customer services -- Technological innovations
- 05.20 communication and society
- Customer services -- Technological innovations
- Einzelhandel
- Industries -- Retailing
- Marketing -- Technological innovations
- Marketing -- Technological innovations
- Marketing -- Technological innovations
- Privacy & Surveillance
- Supermarkt
- TECHNOLOGY & ENGINEERING -- Mobile & Wireless Communications
- Verbraucherforschung
- Verbraucherverhalten
- Customer services -- Technological innovations
- BUSINESS & ECONOMICS -- Advertising & Promotion
- BUSINESS & ECONOMICS -- Business Ethics
- BUSINESS & ECONOMICS -- Consumer Behavior
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.colby.edu/portal/The-aisles-have-eyes--how-retailers-track-your/eGW-p_zxNxg/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.colby.edu/portal/The-aisles-have-eyes--how-retailers-track-your/eGW-p_zxNxg/">The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power, Joseph Turow</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.colby.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.colby.edu/">Colby College Libraries</a></span></span></span></span></div>
