The Resource Royal fever : the British monarchy in consumer culture, Cele C. Otnes and Pauline Maclaran
Royal fever : the British monarchy in consumer culture, Cele C. Otnes and Pauline Maclaran
Resource Information
The item Royal fever : the British monarchy in consumer culture, Cele C. Otnes and Pauline Maclaran represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Colby College Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Royal fever : the British monarchy in consumer culture, Cele C. Otnes and Pauline Maclaran represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Colby College Libraries.
This item is available to borrow from 1 library branch.
- Summary
- "No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television. In contemporary global consumer culture, why is the British monarchy still so compelling? Rooted in fieldwork conducted from 2005 to 2014, this book explores how and why consumers around the world leverage a wide range of products, services, and experiences to satisfy their fascination with the British Royal Family brand. It demonstrates the monarchy's power as a brand whose narrative has existed for more than a thousand years, one that shapes consumer behavior and that retains its economic and cultural significance in the twenty-first century. The authors explore the myriad ways consumer culture and the Royal Family intersect across collectors, commemorative objects, fashion, historic sites, media products, Royal brands, and tourist experiences.Taking a case study approach, the book examines both producer and consumer perspectives. Specific chapters illustrate how those responsible for orchestrating experiences related to the British monarchy engage the public by creating compelling consumer experiences. Others reveal how and why people devote their time, effort, and money to Royal consumption--from a woman who boasts a collection of over 10,000 pieces of British Royal Family trinkets to a retired American stockbroker who spends three months each year in England hunting for rare and expensive memorabilia. Royal Fever highlights the important role the Royal Family continues to play in many people's lives and its ongoing contribution as a pillar of iconic British culture"--Provided by publisher
- Language
- eng
- Edition
- First edition
- Extent
- xxv, 357 pages
- Contents
-
- Proclaimed English/British monarchs : 1066-present
- Key events in the British Royal Family since 1981
- Introduction: the politics and business of monarchy
- The magnetism of the monarchy
- The roots of royal fever
- "A head full of royal" : Margaret Tyler's majestic world
- The face on the tea towels : the global quest for Diana
- Pomp and popcorn : the British Royal Family on stage and screen
- Marketing the monarchy
- Storying the monarchy : royal tourism and historic royal palaces
- Weekends in Windsor : castles, china, and corgis
- William and Catherine : remaking the monarchy
- The royal family brand : a right royal future?
- Isbn
- 9780520273665
- Label
- Royal fever : the British monarchy in consumer culture
- Title
- Royal fever
- Title remainder
- the British monarchy in consumer culture
- Statement of responsibility
- Cele C. Otnes and Pauline Maclaran
- Title variation
- British monarchy in consumer culture
- Subject
-
- Windsor, House of -- Public opinion
- Windsor, House of -- Public opinion
- Royal houses -- Great Britain -- Marketing
- Royal houses -- Great Britain -- Marketing
- Royal houses -- Great Britain -- Public opinion
- Royal houses -- Great Britain -- Public opinion
- Windsor, House of -- Marketing
- Windsor, House of -- Marketing
- Language
- eng
- Summary
- "No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television. In contemporary global consumer culture, why is the British monarchy still so compelling? Rooted in fieldwork conducted from 2005 to 2014, this book explores how and why consumers around the world leverage a wide range of products, services, and experiences to satisfy their fascination with the British Royal Family brand. It demonstrates the monarchy's power as a brand whose narrative has existed for more than a thousand years, one that shapes consumer behavior and that retains its economic and cultural significance in the twenty-first century. The authors explore the myriad ways consumer culture and the Royal Family intersect across collectors, commemorative objects, fashion, historic sites, media products, Royal brands, and tourist experiences.Taking a case study approach, the book examines both producer and consumer perspectives. Specific chapters illustrate how those responsible for orchestrating experiences related to the British monarchy engage the public by creating compelling consumer experiences. Others reveal how and why people devote their time, effort, and money to Royal consumption--from a woman who boasts a collection of over 10,000 pieces of British Royal Family trinkets to a retired American stockbroker who spends three months each year in England hunting for rare and expensive memorabilia. Royal Fever highlights the important role the Royal Family continues to play in many people's lives and its ongoing contribution as a pillar of iconic British culture"--Provided by publisher
- Cataloging source
- CU-S/DLC
- http://library.link/vocab/creatorName
- Otnes, Cele,
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Maclaran, Pauline,
- http://library.link/vocab/subjectName
-
- Windsor, House of
- Windsor, House of
- Royal houses
- Royal houses
- Label
- Royal fever : the British monarchy in consumer culture, Cele C. Otnes and Pauline Maclaran
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type MARC source
- rdacontent
- Contents
- Proclaimed English/British monarchs : 1066-present -- Key events in the British Royal Family since 1981 -- Introduction: the politics and business of monarchy -- The magnetism of the monarchy -- The roots of royal fever -- "A head full of royal" : Margaret Tyler's majestic world -- The face on the tea towels : the global quest for Diana -- Pomp and popcorn : the British Royal Family on stage and screen -- Marketing the monarchy -- Storying the monarchy : royal tourism and historic royal palaces -- Weekends in Windsor : castles, china, and corgis -- William and Catherine : remaking the monarchy -- The royal family brand : a right royal future?
- Control code
- 913164319
- Dimensions
- 23 cm
- Edition
- First edition
- Extent
- xxv, 357 pages
- Isbn
- 9780520273665
- Lccn
- 2015024080
- Media category
- unmediated
- Media MARC source
- rdamedia
- Other physical details
- illustrations
- System control number
- (OCoLC)913164319
- Label
- Royal fever : the British monarchy in consumer culture, Cele C. Otnes and Pauline Maclaran
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type MARC source
- rdacontent
- Contents
- Proclaimed English/British monarchs : 1066-present -- Key events in the British Royal Family since 1981 -- Introduction: the politics and business of monarchy -- The magnetism of the monarchy -- The roots of royal fever -- "A head full of royal" : Margaret Tyler's majestic world -- The face on the tea towels : the global quest for Diana -- Pomp and popcorn : the British Royal Family on stage and screen -- Marketing the monarchy -- Storying the monarchy : royal tourism and historic royal palaces -- Weekends in Windsor : castles, china, and corgis -- William and Catherine : remaking the monarchy -- The royal family brand : a right royal future?
- Control code
- 913164319
- Dimensions
- 23 cm
- Edition
- First edition
- Extent
- xxv, 357 pages
- Isbn
- 9780520273665
- Lccn
- 2015024080
- Media category
- unmediated
- Media MARC source
- rdamedia
- Other physical details
- illustrations
- System control number
- (OCoLC)913164319
Subject
- Windsor, House of -- Public opinion
- Windsor, House of -- Public opinion
- Royal houses -- Great Britain -- Marketing
- Royal houses -- Great Britain -- Marketing
- Royal houses -- Great Britain -- Public opinion
- Royal houses -- Great Britain -- Public opinion
- Windsor, House of -- Marketing
- Windsor, House of -- Marketing
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.colby.edu/portal/Royal-fever--the-British-monarchy-in-consumer/cXg3P8kJZbw/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.colby.edu/portal/Royal-fever--the-British-monarchy-in-consumer/cXg3P8kJZbw/">Royal fever : the British monarchy in consumer culture, Cele C. Otnes and Pauline Maclaran</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.colby.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.colby.edu/">Colby College Libraries</a></span></span></span></span></div>
