The Resource Political marketing in the United States, edited by Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove
Political marketing in the United States, edited by Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove
Resource Information
The item Political marketing in the United States, edited by Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Colby College Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Political marketing in the United States, edited by Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Colby College Libraries.
This item is available to borrow from 1 library branch.
- Summary
- "Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Provide empirical examples as well as useful theoretical frameworks Include discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections"--
- Language
- eng
- Label
- Political marketing in the United States
- Title
- Political marketing in the United States
- Statement of responsibility
- edited by Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove
- Language
- eng
- Summary
- "Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Provide empirical examples as well as useful theoretical frameworks Include discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections"--
- Assigning source
- Provided by publisher
- Cataloging source
- DLC
- Illustrations
- illustrations
- Index
- no index present
- Literary form
- non fiction
- http://library.link/vocab/relatedWorkOrContributorName
-
- Lees-Marshment, Jennifer
- Conley, Brian
- Cosgrove, Kenneth
- http://library.link/vocab/subjectName
-
- Marketing
- Communication in politics
- Public relations and politics
- POLITICAL SCIENCE
- Label
- Political marketing in the United States, edited by Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- 866614672
- Dimensions
- 23 cm
- Extent
- xvii, 312 pages
- Isbn
- 9780415632867
- Lccn
- 2013045712
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
- (OCoLC)866614672
- Label
- Political marketing in the United States, edited by Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- 866614672
- Dimensions
- 23 cm
- Extent
- xvii, 312 pages
- Isbn
- 9780415632867
- Lccn
- 2013045712
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
- (OCoLC)866614672
Library Links
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.colby.edu/portal/Political-marketing-in-the-United-States-edited/qa6PkYyHNz8/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.colby.edu/portal/Political-marketing-in-the-United-States-edited/qa6PkYyHNz8/">Political marketing in the United States, edited by Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.colby.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.colby.edu/">Colby College Libraries</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item Political marketing in the United States, edited by Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.colby.edu/portal/Political-marketing-in-the-United-States-edited/qa6PkYyHNz8/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.colby.edu/portal/Political-marketing-in-the-United-States-edited/qa6PkYyHNz8/">Political marketing in the United States, edited by Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.colby.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.colby.edu/">Colby College Libraries</a></span></span></span></span></div>
