The Resource Get out the vote : how to increase voter turnout, Donald P. Green, Alan S. Gerber
Get out the vote : how to increase voter turnout, Donald P. Green, Alan S. Gerber
Resource Information
The item Get out the vote : how to increase voter turnout, Donald P. Green, Alan S. Gerber represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Colby College Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Get out the vote : how to increase voter turnout, Donald P. Green, Alan S. Gerber represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Colby College Libraries.
This item is available to borrow from 1 library branch.
- Summary
- The most important element in every election is getting voters to the polls--these get-out-the-vote (GOTV) efforts make the difference between winning and losing office. With the first three editions of Get Out the Vote, Donald P. Green and Alan S. Gerber broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly transformed how campaigns operate. Get Out the Vote has become the reference text for those who manage campaigns and study voter mobilization. In this expanded and updated edition, Green and Gerber incorporate data from a trove of recent studies that shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. The new edition gives special attention to "relational organizing" through friend-to-friend communication and events. Available in time for the 2020 presidential campaign, this practical guide to voter mobilization will again be a must-read for consultants, candidates, and grassroots organizations
- Language
- eng
- Edition
- Fourth Edition
- Extent
- ix, 253 pages
- Contents
-
- 1. Introduction: Why Voter Mobilization Matters
- 2. Evidence versus Received Wisdom
- 3. Door-to-Door Canvassing
- 4. Leaflets and Signage
- 5. Direct Mail
- 6. Commercial Phone Banks, Volunteer Phone Banks, and Robocalls
- 7. Electronic Mail, Social Media, and Text Messaging
- 8. Using Events to Draw Voters to the Polls
- 9. Using Mass Media to Mobilize Voters
- 10. Voter Registration and Voter Turnout
- 11. Strategies for Effective Messaging
- 12. What Works, What Doesn't, and What's Next
- Appendixes: A. Meta-Analysis of Door-to-Door Canvassing Experiments
- B. Meta-Analysis of Direct Mail Experiments
- C. Meta-Analysis of Phone-Call Experiments
- Isbn
- 9780815736936
- Label
- Get out the vote : how to increase voter turnout
- Title
- Get out the vote
- Title remainder
- how to increase voter turnout
- Statement of responsibility
- Donald P. Green, Alan S. Gerber
- Language
- eng
- Summary
- The most important element in every election is getting voters to the polls--these get-out-the-vote (GOTV) efforts make the difference between winning and losing office. With the first three editions of Get Out the Vote, Donald P. Green and Alan S. Gerber broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly transformed how campaigns operate. Get Out the Vote has become the reference text for those who manage campaigns and study voter mobilization. In this expanded and updated edition, Green and Gerber incorporate data from a trove of recent studies that shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. The new edition gives special attention to "relational organizing" through friend-to-friend communication and events. Available in time for the 2020 presidential campaign, this practical guide to voter mobilization will again be a must-read for consultants, candidates, and grassroots organizations
- Cataloging source
- DLC
- http://library.link/vocab/creatorDate
- 1961-
- http://library.link/vocab/creatorName
- Green, Donald P.
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Gerber, Alan S.,
- http://library.link/vocab/subjectName
-
- Political campaigns
- Campaign management
- Voter turnout
- Campaign management
- Political campaigns
- Voter turnout
- United States
- Label
- Get out the vote : how to increase voter turnout, Donald P. Green, Alan S. Gerber
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- 1. Introduction: Why Voter Mobilization Matters -- 2. Evidence versus Received Wisdom -- 3. Door-to-Door Canvassing -- 4. Leaflets and Signage -- 5. Direct Mail -- 6. Commercial Phone Banks, Volunteer Phone Banks, and Robocalls -- 7. Electronic Mail, Social Media, and Text Messaging -- 8. Using Events to Draw Voters to the Polls -- 9. Using Mass Media to Mobilize Voters -- 10. Voter Registration and Voter Turnout -- 11. Strategies for Effective Messaging -- 12. What Works, What Doesn't, and What's Next -- Appendixes: A. Meta-Analysis of Door-to-Door Canvassing Experiments -- B. Meta-Analysis of Direct Mail Experiments -- C. Meta-Analysis of Phone-Call Experiments
- Control code
- 1098219640
- Dimensions
- 23 cm
- Edition
- Fourth Edition
- Extent
- ix, 253 pages
- Isbn
- 9780815736936
- Lccn
- 2019018089
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- System control number
- (OCoLC)1098219640
- Label
- Get out the vote : how to increase voter turnout, Donald P. Green, Alan S. Gerber
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- 1. Introduction: Why Voter Mobilization Matters -- 2. Evidence versus Received Wisdom -- 3. Door-to-Door Canvassing -- 4. Leaflets and Signage -- 5. Direct Mail -- 6. Commercial Phone Banks, Volunteer Phone Banks, and Robocalls -- 7. Electronic Mail, Social Media, and Text Messaging -- 8. Using Events to Draw Voters to the Polls -- 9. Using Mass Media to Mobilize Voters -- 10. Voter Registration and Voter Turnout -- 11. Strategies for Effective Messaging -- 12. What Works, What Doesn't, and What's Next -- Appendixes: A. Meta-Analysis of Door-to-Door Canvassing Experiments -- B. Meta-Analysis of Direct Mail Experiments -- C. Meta-Analysis of Phone-Call Experiments
- Control code
- 1098219640
- Dimensions
- 23 cm
- Edition
- Fourth Edition
- Extent
- ix, 253 pages
- Isbn
- 9780815736936
- Lccn
- 2019018089
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- System control number
- (OCoLC)1098219640
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.colby.edu/portal/Get-out-the-vote--how-to-increase-voter-turnout/LrQ4bX8Q6QY/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.colby.edu/portal/Get-out-the-vote--how-to-increase-voter-turnout/LrQ4bX8Q6QY/">Get out the vote : how to increase voter turnout, Donald P. Green, Alan S. Gerber</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.colby.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.colby.edu/">Colby College Libraries</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.colby.edu/portal/Get-out-the-vote--how-to-increase-voter-turnout/LrQ4bX8Q6QY/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.colby.edu/portal/Get-out-the-vote--how-to-increase-voter-turnout/LrQ4bX8Q6QY/">Get out the vote : how to increase voter turnout, Donald P. Green, Alan S. Gerber</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.colby.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.colby.edu/">Colby College Libraries</a></span></span></span></span></div>
