The Resource Consumer democracy : the marketing of politics, Margaret Scammell
Consumer democracy : the marketing of politics, Margaret Scammell
Resource Information
The item Consumer democracy : the marketing of politics, Margaret Scammell represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Colby College Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Consumer democracy : the marketing of politics, Margaret Scammell represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Colby College Libraries.
This item is available to borrow from 1 library branch.
- Summary
- "This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to "proper" political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability. Further, we can take important lessons from commercial marketing: enjoyment matters; what citizens think and feel matters; and, just as in commercial markets, structure is key - the type of political marketing will be affected by the conditions of competition"--
- Language
- eng
- Extent
- xxiv, 213 pages
- Contents
-
- Machine generated contents note: Preface: the U.S. presidential election of 2012; Introduction; 1. Political marketing: why it matters; 2. Political marketers: who are they and what do they think they are doing?; 3. Political brands: the latest stage of political marketing and the case of Tony Blair; 4. George W. Bush: the ultimate brand?; 5. Campaigning effects: how do they know what works?; 6. Citizen consumers, political marketing and democracy; Conclusion: Hope not fear
- Label
- Consumer democracy : the marketing of politics
- Title
- Consumer democracy
- Title remainder
- the marketing of politics
- Statement of responsibility
- Margaret Scammell
- Subject
-
- Communication in politics
- Communication in politics
- Marketing -- Political aspects
- Marketing -- Political aspects
- POLITICAL SCIENCE / General
- Political campaigns
- Political campaigns
- Public relations and politics
- Public relations and politics
- Advertising, Political
- Advertising, Political
- Campaign management
- Campaign management
- Language
- eng
- Summary
- "This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to "proper" political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability. Further, we can take important lessons from commercial marketing: enjoyment matters; what citizens think and feel matters; and, just as in commercial markets, structure is key - the type of political marketing will be affected by the conditions of competition"--
- Assigning source
- Provided by publisher
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Scammell, Margaret,
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- Series statement
- Communication, society and politics
- http://library.link/vocab/subjectName
-
- Advertising, Political
- Marketing
- Public relations and politics
- Communication in politics
- Campaign management
- Political campaigns
- POLITICAL SCIENCE / General
- Label
- Consumer democracy : the marketing of politics, Margaret Scammell
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type MARC source
- rdacontent
- Contents
- Machine generated contents note: Preface: the U.S. presidential election of 2012; Introduction; 1. Political marketing: why it matters; 2. Political marketers: who are they and what do they think they are doing?; 3. Political brands: the latest stage of political marketing and the case of Tony Blair; 4. George W. Bush: the ultimate brand?; 5. Campaigning effects: how do they know what works?; 6. Citizen consumers, political marketing and democracy; Conclusion: Hope not fear
- Control code
- 857863087
- Dimensions
- 22 cm
- Extent
- xxiv, 213 pages
- Lccn
- 2013027298
- Media category
- unmediated
- Media MARC source
- rdamedia
- Note
- AUTH: LONDON SCHOOL OF ECONOMICS. ARGUES THAT MARKETING IS INHERENT IN COMPETITIVE DEMOCRACY
- System control number
- (OCoLC)857863087
- Label
- Consumer democracy : the marketing of politics, Margaret Scammell
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type MARC source
- rdacontent
- Contents
- Machine generated contents note: Preface: the U.S. presidential election of 2012; Introduction; 1. Political marketing: why it matters; 2. Political marketers: who are they and what do they think they are doing?; 3. Political brands: the latest stage of political marketing and the case of Tony Blair; 4. George W. Bush: the ultimate brand?; 5. Campaigning effects: how do they know what works?; 6. Citizen consumers, political marketing and democracy; Conclusion: Hope not fear
- Control code
- 857863087
- Dimensions
- 22 cm
- Extent
- xxiv, 213 pages
- Lccn
- 2013027298
- Media category
- unmediated
- Media MARC source
- rdamedia
- Note
- AUTH: LONDON SCHOOL OF ECONOMICS. ARGUES THAT MARKETING IS INHERENT IN COMPETITIVE DEMOCRACY
- System control number
- (OCoLC)857863087
Subject
- Communication in politics
- Communication in politics
- Marketing -- Political aspects
- Marketing -- Political aspects
- POLITICAL SCIENCE / General
- Political campaigns
- Political campaigns
- Public relations and politics
- Public relations and politics
- Advertising, Political
- Advertising, Political
- Campaign management
- Campaign management
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.colby.edu/portal/Consumer-democracy--the-marketing-of-politics/OTKvGm0kiKc/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.colby.edu/portal/Consumer-democracy--the-marketing-of-politics/OTKvGm0kiKc/">Consumer democracy : the marketing of politics, Margaret Scammell</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.colby.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.colby.edu/">Colby College Libraries</a></span></span></span></span></div>
