The Resource 100 ways to create a great ad, Tim Collins
100 ways to create a great ad, Tim Collins
Resource Information
The item 100 ways to create a great ad, Tim Collins represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Colby College Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item 100 ways to create a great ad, Tim Collins represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Colby College Libraries.
This item is available to borrow from 1 library branch.
- Summary
- This is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, this book has wide-ranging appeal
- Language
- eng
- Extent
- 208 pages
- Note
- Includes index
- Isbn
- 9781780671680
- Label
- 100 ways to create a great ad
- Title
- 100 ways to create a great ad
- Statement of responsibility
- Tim Collins
- Title variation
-
- 100 ways to create a great advertisement
- One hundred ways to create a great ad
- Language
- eng
- Summary
- This is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, this book has wide-ranging appeal
- Cataloging source
- AU@
- http://library.link/vocab/creatorName
- Collins, Tim,
- Illustrations
-
- illustrations
- portraits
- Index
- index present
- Literary form
- non fiction
- http://library.link/vocab/subjectName
-
- Advertising
- Advertising
- Label
- 100 ways to create a great ad, Tim Collins
- Note
- Includes index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type code
-
- txt
- sti
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- 885019974
- Dimensions
- 26 cm
- Extent
- 208 pages
- Isbn
- 9781780671680
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations (chiefly colour), portraits (chiefly colour)
- System control number
- (OCoLC)885019974
- Label
- 100 ways to create a great ad, Tim Collins
- Note
- Includes index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type code
-
- txt
- sti
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- 885019974
- Dimensions
- 26 cm
- Extent
- 208 pages
- Isbn
- 9781780671680
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations (chiefly colour), portraits (chiefly colour)
- System control number
- (OCoLC)885019974
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.colby.edu/portal/100-ways-to-create-a-great-ad-Tim/e1X_b3w2WVA/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.colby.edu/portal/100-ways-to-create-a-great-ad-Tim/e1X_b3w2WVA/">100 ways to create a great ad, Tim Collins</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.colby.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.colby.edu/">Colby College Libraries</a></span></span></span></span></div>
