Coverart for item
The Resource 100 ways to create a great ad, Tim Collins

100 ways to create a great ad, Tim Collins

Label
100 ways to create a great ad
Title
100 ways to create a great ad
Statement of responsibility
Tim Collins
Title variation
  • 100 ways to create a great advertisement
  • One hundred ways to create a great ad
Creator
Author
Subject
Genre
Language
eng
Summary
This is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, this book has wide-ranging appeal
Cataloging source
AU@
http://library.link/vocab/creatorName
Collins, Tim,
Illustrations
  • illustrations
  • portraits
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Advertising
  • Advertising
Label
100 ways to create a great ad, Tim Collins
Instantiates
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Control code
885019974
Dimensions
26 cm
Extent
208 pages
Isbn
9781780671680
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations (chiefly colour), portraits (chiefly colour)
System control number
(OCoLC)885019974
Label
100 ways to create a great ad, Tim Collins
Publication
Copyright
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Control code
885019974
Dimensions
26 cm
Extent
208 pages
Isbn
9781780671680
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations (chiefly colour), portraits (chiefly colour)
System control number
(OCoLC)885019974

Library Locations

    • Miller LibraryBorrow it
      5100 Mayflower Hill, Waterville, ME, 04901, US
      44.564107 -69.663239